Who What Wear
During the 3.5 years I wrote original content for Who What Wear as Assistant Beauty Editor, several stories performed well with our audience and established an SEO presence. I led two columns (En Pointe and Gen Z Says) and authored articles ranging from seasonal beauty trend forecasting and the history of makeup to celebrity interviews and product deep dives.
Column: En Pointe
There's Nothing Stopping Ballerina Alicia Mae Holloway From Soaring to New Heights
We All Know Balletcore as a Trend—Meet a Multitalented Dancer Redefining It
Column: Gen Z Says
These 20 Playful Beauty Products Are the Secret to Unlocking Your Whimsical Side This Spring
Pinterest Has Spoken: Spring 2026 Is All About the Soft and Whimsical Cherubic Beauty Aesthetic
TikTok Says 2025 Is the Year of Beverage-Inspired Beauty—Here's Your Coffee-Spiked Buying Manual
I'm Calling It: Collegiate-Girl Fall Is Happening, and These Products Epitomize the Trend
I'm Having an English Countryside Fall—20 Beauty Finds That Whisper "Escape to the Cotswolds"
"Island Girl Beauty" Is the Next Best Thing to a Tropical Paradise Escape—How to Get the Look
I'm Replicating the Beauty Aesthetics of My Niche Pinterest Boards With These 4 Trends
Hair
Skin
Thousands of Reviews and Product Breakdowns Later, I've ID'd the 10 Best Korean Skincare Brands
My Genes Gave Me Dark Circles, But These 14 Miracle Patches Keep My Eyes Bright and Fine Line–Free
Derms Agree—These Noncomedogenic Moisturizers Make the Biggest Difference for Acne-Prone Skin